Brand Licensing

We help you develop and execute a successful, lucrative brand licensing strategy. Licensing is among the most powerful ways to extend your brand's reach and profitability (out-licensing: you are the licensor) or diversify and grow your company's brand portfolio (in-licensing: you are the licensee).

We provide a strategic framework to define and prioritize the most profitable licensing programs to extend your brand's market power. We:

• Identify and leverage your brand's current and potential market position
• Define, prioritize, and assess the market potential of potential categories for business expansion
• Structure compelling and financially attractive licensing deals
• Define, prioritize, and provide business development support for potential licensing partners
• Manage or structure your internal management of critical licensing processes.

Contact us to discuss how you can extend your brand's equity and build a new licensing revenue stream at info@katzmktgsolutions.com.